The Entrepreneur Experience ™ is a remarkable, immersive event which is held annually in Cork, and run by Cork BIC. It is an event where 24 experienced and emerging entrepreneurs spend 24 hours working closely and intensively together to help emerging entrepreneurs move their businesses to the next stage of development.
This event has achieved international renown, and now has applicants from most continents applying to become part of the carefully selected final group which gets to take part in this unique, 24-hour, very “hands-on” event.
In order to ensure the highest possible calibre of candidate applications, to assist in profile building for the emerging entrepreneurs, and acknowledge the support of the event sponsors, Cork BIC recognised the need for some strategic social media support, and engaged UpDate Digital to advise on, implement and measure social media strategy for the event.
UpDate Digital were engaged to develop a social media strategy for the Entrepreneur Experience, to drive engagement pre, during and post-event, and to feed back accurate performance metrics which could be used to report back to participants and sponsors.
Vital components of this included selection of audience-appropriate platforms, crafting of messaging and delivery of in-event content in a tone and manner appropriate to the event and client guidelines.
Initially engaged for one year, the team at UpDate were fortunate enough to eventually work on this project for three years, and are proud to have helped raise the profile of and awareness around this very special event.
"We have worked with Eoin and his team at UpDate on Digital Marketing and Social Media for various events. In particular, Eoin has run extensive digital marketing and social media campaigns in the run up to the Entrepreneur Experience as well as coordinated all social media during the event and any post event activity, all the time getting some really great results. Eoin has been a pleasure to work with having worked with him for a few years and while he is very professional, he has a great way of catching the tone and atmosphere of any event and scripts his social media accordingly. I would highly recommend UpDate for any social media and digital marketing campaigns."
Fionnuala Wall, Marketing Manager, Cork BIC.