Update Digital
Who We Are - We are what some might call a “boutique” or “niche” digital marketing agency,based in the centre of Cork. ... Read More We, on the other hand, think of ourselves as a small, committed team of creative, commercially-aware marketers who help our clients get to wherever they are trying to go. Read Less What We Do - In a nutshell, we help organisations of all sizes leverage the power of digital marketing to achieve their objectives. How We Do It - There are two fundamental components to the way in which we work, and they are quite simple: One: we only work with a limited number of clients at any particular time. Two: all of our energies are focused on achieving results for these clients.

Cork Convention Bureau


The Brief:

The Cork Convention Bureau is the official body with responsibility for MICE (Meetings, Incentives, Conference & Events) tourism in the Cork Region. Although extremely successful in generating valuable business tourism for the Region, the Client felt that it’s website had become dated and did not incorporate the optimal suite of functions or visual impact to make it appealing to the modern professional user.

The Project:

UpDate Digital were engaged to address the issues identified by our Client, and undertook an extensive schedule of international best practice research, combined with a comprehensive assessment of end-user needs in terms of required content, and optimal UX (user experience).

Client participation is a critical factor in the creation of a successful website project, and in this instance we were fortunate to have a client which participated fully, allowing us to learn from their in-depth industry knowledge, and incorporate this institutional nuanced insight into the design and build.

The UpDate in-house team engaged with specialist UX designers, developers and local photographers to design and build a bespoke website which incorporated elements identified during end-user research as well as aspects from “best-in-class” business tourism websites globally.

Launched in September 2019, the corkconventionbureau.com website was launched to the industry and has received a consistently positive stream of feedback from industry professionals to our clients since then for its design, visual appeal and functional effectiveness. Read what our Client had to say about it below.

What the client had to say:

“The team at UpDate worked tirelessly on creating our new destination website www.corkconventionbureau.com. They immersed themselves in the process from day 1 and were very focussed on keeping us focussed! They understood the brief completely and created a site that is now a ‘go-to’ toolkit for our clients.

They are a pleasure to deal with and made the whole process a great learning experience.
The team are very efficient and work to a pre-approved project plan.

We look forward to working with UpDate Digital again and would highly recommend them if looking for a company that you can trust to get a project delivered successfully”

Evelyn O’ Sullivan, Manager, Cork Convention Bureau.